October 2nd, 2023

E&A was founded out of a desire to make the aquatic environment safer, and to save lives. For more than 40 years, that goal has been the driving factor in everything the company does, including research and testing of new procedures and products that make aquatics safer for swimmers and for lifeguards.

August 1st, 2023

Lifeguards play a tremendous role at aquatic facilities; they are the first responders, keeping patrons safe and risking their own health for swimmers.

July 7th, 2023

We have some incredible plans in store for International Lifeguard Appreciation Day (ILAD) this year so get ready to jump in!

June 21st, 2023

E&A has marked more ‘first and only’ moments than any other aquatic safety organization in the world, including the first lifeguard training program designed specifically for pools and water parks, introduction of rescue tube technology, and establishment of the “10/20 Standard” for lifeguard accountability.

February 20th, 2023

Phoenix, Arizona was once again home to the aquatic industry’s longest-running, largest, and most comprehensive safety school.

November 16th, 2022

The IAAPA Brass Ring Awards recognize the best of the best in our industry at IAAPA Expo Orlando including the best new products and trade show booths among each year’s exhibitors.

August 10th, 2022

In its third year, International Lifeguard Appreciation Day doubled worldwide impact on social media

July 14th, 2022

Submit a Video by July 15, Get Free Lifeguard SWAG for International Lifeguard Appreciation Day 2022. Spread the word about International Lifeguard Appreciation Day by uploading a short :10 – :20 video sharing WHY you appreciate the lifeguards at your facility.

May 11th, 2022

Ellis & Associates (E&A), the world leader in aquatic safety since 1983, today announced the addition of Darlene Reese-Sittig to the organizations’ fulltime staff. While Darlene is no stranger to E&A, the newly created role of Education and Operations Manager will leverage her extensive background, both inside and outside the industry, to further the organization’s mission of zero drownings.