Created and petitioned by E&A in 2020, International Lifeguard Appreciation Day (ILAD) reached new heights in 2022 as social media engagement doubled versus prior year. With a goal of celebrating and thanking the hundreds of thousands of professional lifeguards that make it their mission to work while others play, ILAD is not just for E&A Clients. Aquatic facilities across the globe participated generating 14.7k interactions and reaching 1.8M viewers. E&A has so many pictures, videos and shout-outs from ILAD that we will be celebrating all month by continuing to share these priceless “thank you” messages via all our social media channels. And, we are already planning for next year. Stay tuned this fall to find out how your team could experience something even better than Christmas in July and be sure to follow us on Facebook, Instagram and LinkedIn.