News

New Client Promotion

November 5th, 2025

Start the New Year with the World Leader in Aquatic Safety & Risk Management and Save up to 30%

E&A Clients know that there is nothing more important than our unwavering commitment to safety. Start the new year as part of the E&A family and join more than 850 aquatic facilities around the world as we work together to elevate aquatic safety. For a limited time, join E&A and save on both our Comprehensive Aquatic Risk Management Program (CARMP) and International Lifeguard Training Program (ILTP) including free access to our digital client services portal.

Ellis & Associates & Safety Skills Training Open 2026 International Aquatic Safety School (IASS) Sponsor Program

October 22nd, 2025

The 40th annual International Aquatic Safety School (IASS) will take place January 18-23 in Phoenix AZ and February 8-13 in Abu Dhabi, UAE. IASS is the longest-running, largest and most comprehensive aquatic safety school in the world bringing together seasoned executives, subject-matter experts, the world’s top lifeguard instructor trainers and some of the most promising aquatic leadership in the industry.

Ellis & Associates and Mobaro Announce the New EllisDocs powered by Mobaro

October 17th, 2025

Groundbreaking Partnership Advances Aquatic Facility Operations with a Powerful New App that Combines Task Management, Record-Keeping and Accountability

EllisDocs is available for use by any aquatic facility in the world – regardless of any affiliation with a lifeguard instructor program

Ellis & Associates Expands Fulltime Staff, Welcomes Aquatics Professional Adrianne Newman as Client Manager

June 24th, 2025

Former Great Wolf Lodge, Schlitterbahn and Goldfish Swim School Veteran Part of Growing E&A International Team

Water Safety Month 2025

May 20th, 2025

Safety lives every day at more than 850 Client facilities around the world where our associates, instructor trainers, instructors and lifeguards protect swimmers around the globe. We join the international aquatics community in the month of May, marking Water Safety Month, and encouraging our partners in the industry to remember that safety is at the core of what we do. It’s the first priority in each decision we make and the reason we constantly train to be rescue ready.

Ellis & Associates Prepares for Public Release of First EAVS® (Ellis Aquatic Vigilance System) Data Set, Providing the Aquatic Industry’s First Fact-Based, Data-Driven Analysis of Aquatic Safety Incidents

November 20th, 2024

Aquatic Industry Leaders Including Great Wolf Lodge, Roaring Springs Waterpark, Gaylord Hotels and Others Take Leading Role in Driving Research and Innovation with End-to-end Aquatic Facility Monitoring and Analysis

E&A Experts Provide Crisis Communications Training & On-Call Counsel

October 24th, 2024

Ellis & Associates experts are ready to assist with Crisis Management Plan creation and review, including on-site or virtual training, and ongoing support.

Ellis & Associates Expands Fulltime Staff Welcoming Longtime Schlitterbahn Aquatics Professional Sarhece Serna

May 8th, 2024

Ellis & Associates welcomes 24-year aquatic industry veteran Sarhece Serna as a Client Manager. Sarhece transitions from a lengthy career at Schlitterbahn, where she once was a 16-year-old lifeguard before becoming an International Lifeguard Training Program Instructor.

Ellis & Associates Promotes Two Key Leaders, Names New Director of Operations for Jeff Ellis Management

April 24th, 2024

Ellis & Associates, Inc. (E&A), the world leader in aquatic safety since 1983, is proud to announce the promotion of two key members of the office leadership team as well as a new Director of Operations for Jeff Ellis Management (JEM), the E&A company that provides full aquatic facility management for leading resorts, cruise lines, municipalities and leisure destinations utilizing the highly regarded comprehensive aquatic risk management program provided only by E&A.

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